Small Business Websites

Many small businesses do not have a website to represent their products and services online, but are realizing the need to reach out to both their existing and new customers via the web. Traditional sources for small business advertising, such as newspapers and magazines, as well as mass-distributed advertising directories, are all experiencing declines in readership as more people turn to the Internet as their primary source for locating the things they wish to purchase. In fact, many of those publications are even going out of business themselves, due to a lack of advertising revenues.

Small business owners looking to update their advertising model with a website may have concerns about the cost if they outsource the project, and at the same time, may doubt their ability to create a quality site in-house. The busy schedule of an entrepreneur leaves little time for learning and refining the skills required to create a website of the caliber they envision. It might come as a surprise how reasonable the cost of a professionally designed website can be, particularly when considering the return on investment.

Newspaper or magazine ads can be very costly, and run in just one (disposable) issue, whereas a website is a ever-present, dynamic advertisement for your company that you can use to attract new customers, at a reasonable cost. Plus, a website ties in with your existing advertising campaign – your website contains more extensive information than can be included on a business card, in a directory listing, or a reasonably priced print ad. This is your opportunity to create an ongoing dialogue with your customers.

The content management system we use to implement your website will even allow you to perform simple updates yourself, if you are looking to do those in-house after your website has been established. You don’t need to know how to code, as there is a simple “What You See Is What You Get” style interface that can be accessed right through your Internet browser.

If you are a small business looking to expand or establish your web presence, please use the Contact Form to get in touch so that we may discuss your needs.